JR West partners with JAL and ANA

Railways and airlines have traditionally been competitors, competing for the same passengers. However, in recent years, collaboration has been increasing alongside the growth of inbound tourism demand in Japan.

For example, in 2021, overseas JAL Mileage Bank members became able to exchange their miles for the JR-WEST RAIL PASS. This marked one of the initiatives jointly promoted by JR West and JAL to encourage travel across western Japan.

Looking ahead to the 2030s, the two companies are working to directly integrate their booking systems, allowing travelers to arrange both rail and air transportation in a single booking process.

Previously, travelers needed to book flights first and then separately reserve Shinkansen or limited express trains. With this new system, international visitors to Japan will be able to organize their entire journey on one platform.

As an early example, dynamic package products combining flights between Haneda and Nanki-Shirahama with JR West’s Limited Express Kuroshio and regional rail passes are already being introduced.

While flights are generally slightly faster in terms of travel time, how do they compare on price?

For example, on the Osaka–Fukuoka route, last-minute airfare and the standard Shinkansen fare are roughly similar, both costing around ¥16,000. However, if flights are booked early and outside peak travel periods, airfare can sometimes drop to around ¥9,000, making air travel the cheaper option depending on the conditions.

Under the Japanese government’s goal of attracting 60 million international visitors by 2030, stronger integration between transportation and tourism is becoming increasingly important.

One key challenge will be how to combine and coordinate relatively stable Shinkansen fares with airline prices, which can fluctuate significantly depending on timing and demand.

Currently, around 70% of inbound travelers’ overnight stays are concentrated in the Tokyo metropolitan area, Kansai, and Nagoya, making regional distribution another major issue.

Attention is now focused on whether collaboration between railways and airlines can help solve this challenge by encouraging international visitors to travel beyond Japan’s major urban centers.

2026年5月2日
鉄旅ライフ編集部
過去のコラムはこちら

Staying in Shin-Fuji with Kids – Enjoying the Perfect Mount Fuji View!

I like AB Hotel just as much as APA Hotel, so I often stay there.
This time, I found a special deal for a discounted room, so we decided to go.
It was a trip to show my train-loving child the Shinkansen!
We drove from Tokyo — about 2 hours and 30 minutes by car.
Along the way, We came across a soba noodle shop operated by Yoshinoya, the well-known beef bowl chain.

Katsu-don
100% buckwheat soba noodles

We had the meal together with my child.
Instead of the local specialty, Fujinomiya Yakisoba, we chose to have 100% buckwheat soba noodles (juwari soba).

What is Shin-Fuji? | A Quiet Gateway to Mount Fuji Tourism in Shizuoka Prefecture

Shin-Fuji is a peaceful town where only the Kodama Shinkansen stops, while the faster Nozomi and Hikari trains bypass it. It is a hidden gem for Mount Fuji sightseeing, offering easy access from Tokyo and Nagoya. Away from the hustle and bustle of busy tourist spots, Shin-Fuji is gaining attention from international visitors as a place to quietly and leisurely enjoy the beauty of Mount Fuji.

Shin-Fuji Station

Shin-Fuji

  • A quiet and relaxing atmosphere.
  • Convenient base for sightseeing, with easy access to places like Fujinomiya City.
  • High chance of enjoying views of Mount Fuji.
Mountain visible from many places

You can see Mount Fuji from almost every corner of the town. The kids were really excited by the impressive, towering mountain!

Our Stay at AB Hotel Fuji

The hotel’s exterior isn’t shown in the photo, but we took a picture next to the hotel with Mount Fuji in the background.

Family photo with Mount Fuji in the background

This is the room. We stayed in a room booked at a discounted rate through a special couple’s plan.

Inside view of the hotel room

AB Hotel Fuji

  • About a 1-minute drive from the Tomei Expressway Fuji Interchange
  • Free breakfast buffet
  • Quiet location, away from the busy town

While shopping at a supermarket, I found apple-flavored alcoholic drinks. Since this is Shin-Fuji, I thought it might be related to the famous Fuji apple variety, but it turned out to be completely unrelated.

Apple chu-hi

Here I am, drinking an apple chu-hai.

A dude drinking alcohol

Meal

We were unsure where to have dinner. Since Suruga Bay is nearby, fresh seafood was tempting, but considering the family’s preferences, we decided to go to “Spaghetti Pancho,” a Napolitan spaghetti specialty restaurant close to the hotel.

A heaping plate of Napolitan spaghetti
Omelette Napolitan

Fujinokuni Tagonoura Minato Park

Shin-Fuji has several popular sightseeing spots like Fuji Safari Park, the large torii gate, and the sacred atmosphere of Fujisan Hongu Sengen Taisha Shrine, where you can deeply experience Japanese culture, as well as the famous Shiraito Falls. However, since our kids absolutely love being active, we decided to visit a park instead. Whether it’s a shrine or a sacred spot, our kids run around simply because that’s their nature.

The park is spacious with plenty of playground equipment and features a large structure that looks like a ship. There’s a big sandbox and you can see the sea. On the opposite side, Mount Fuji is visible.

The parking lot is also large and convenient.

Large parking area

A geezer catching some rest while the kids run around.

A geezer catching some rest

Dragon Tower

There was an observation deck, so we decided to climb it as a family.

Dragon Tower

You’re greeted with a stunning panoramic view.

A stunning panoramic view
Opening Hours Open 24 hours
Accessible area: 8:00 AM – 5:00 PM
Location Maeda, Fuji City, Shizuoka 416-0937, Japan
Map
Parking Free

To a famous spot known for Mt. Fuji and the Shinkansen

Our next stop was a popular train photography spot where the Shinkansen zooms by with Mt. Fuji in the background.

Fujishi Council of Social Welfare – Tōbu Civic Plaza

There is no dedicated parking at the Mt. Fuji photo spot, so we parked at the Fujishi Council of Social Welfare, Tōbu Civic Plaza.
They kindly opened up an unpaved area at the back of the parking lot for visitors to use. We really appreciated it.

Mt. Fuji and a Shinkansen train

As for the kids, perhaps because they’ve seen Mt. Fuji many times back home, they didn’t seem all that impressed even when we arrived at the stunning viewpoint. Even at this dream spot for railway enthusiasts, their reactions were rather subdued.

Still, sharing that beautiful scene of nature and trains together as a family became another special memory unique to this trip.

I hope you enjoyed coming along for the ride—thanks for joining me on this journey!